The concept was born out of OneWorld South Asia experience of initiating  people radio, producing and broadcasting radio programmes on socially relevant issues through the programme EK Duniya EK Awaaz (EDEA), building competencies of grassroots radio broadcasters across the region, and creating a library of community oriented audio content on a range of issues related to the MDGs and beyond.

Edaa represents an important milestone in OneWorld South Asia journey towards creating enabling technology and platforms for poor rural communities to share knowledge and content that would best enable their progress.

Edaa is intended as a space that showcases high quality audio content created by communities and makes available relevant knowledge in local languages.